Think Outside The Box
Recently, I informed one of my clients that their website traffic is up 35% compared to last year. When I started working with this client in 2016, he told me that he was not happy with the lead generation from his website. He worked with an SEO firm and was spending about $2000 per month on Ad Words. His biggest complaint was the lack of quality leads and reporting. He asked if I could help. My response, “Are you willing to think long term?”
After explaining my strategy, which is focused on educating consumers in the market, he told me he would work with me.
The results speak for themself.
- In 2016, total page views to his site were about 21,000.
- In 2017, page views increased 50% to about 31,000.
- 2018 traffic is up 35%.
Most importantly, this client is getting leads which are converting into sales. He has positioned his company as the expert in his market because of the high quality content that is posted on his website. The distribution strategy we use increases brand awareness and traffic.
The Purpose Of Blogging Is To Build TRUST!
The purpose of blogging is to connect with consumers early on in the sales cycle. Done consistently, this results in relationships, relationships that ultimately lead to trust.
In the highly competitive world of disaster restoration, what is the differentiating factor? If a potential customer gets estimates from three companies for say mold removal, how will the customer decide who to work with? Price and experience are very important. But the most important factor in the decision is whether or not the customer TRUSTS you.
Business is built on relationships and the most important factor in a purchasing decision is TRUST!
You create trust in your brand by creating awareness and investing in providing high quality information that educates consumers in your area.
An educated consumer will make better decisions. Contractors that position themselves as the expert in their area will gain more leads and sales because they are offering highly valuable information to potential customers.
In fact, in many cases, my clients charge more than their competitors for their services and still close the sale because of the trust and relationship they built with content on their website.
Maximize Digital Word Of Mouth And Get More Leads!
We are living in a social world, meaning you need to proactively promote your brand on FaceBook, Twitter, Google+, and LinkedIn.
FaceBook is the largest social media channel and you need to have a presence because you can benefit from “digital word of mouth.”
Think of it this way, if you post a really informative article on your blog and share the link on your FaceBook page and the information resonates with consumers in your area, they will share the article.
This is FREE advertising for your business and brand and will lead to that many more visitors that can convert into leads and sales.
Change Your Mindset and Get Better Results!
I have a passion for the industry because I truly believe that restoration contractors are providing a critical service to people who are usually dealing with very stressful circumstances: flooded home, fire damage, mold, asbestos, etc.
The disaster restoration industry is competitive. There are many large franchisors who get most of the insurance work. Independent restoration contractors need to learn how to market and get leads on a smaller budget. Blogging is the answer!
Independent contractors personify “guerilla marketers”. They need to maximize the return on their marketing dollars.
Contractors that get a higher ROI usually are Out Of The Box Thinkers that realize that traditional marketing (flyers, radio, print, etc) has some value but digital marketing can help them stand out from the crowd.
Blogging is a game changer for the disaster restoration industry, particularly for independent contractors that are competing with large franchisors and want to gain greater market share.
As part of my education commitment to disaster restoration contractors in North America, I am offering a free restoration marketing course that will teach you how to implement a successful digital marketing strategy. You can use this plan within your organization to determine your strategy. Most importantly, the course provides you with a step by step implementation plan. In addition, if you provide us with your website url, we will provide you with a complimentary SEO and website audit report so that you can fix any potential problems you have with your site.
About Sanjay Gupta
Sanjay is a marketing professional with over 20 years of experience in both traditional marketing and digital marketing. His digital marketing agency specializes in helping disaster restoration professionals increase their brand awareness and online lead generation using content marketing on topics related to mold removal, asbestos abatement, water damage restoration, fire and smoke restoration, and bio-hazard. In addition to providing marketing services to several restoration contractors, Sanjay is also the CEO of CitriFresh Distribution, a chemical distribution company that helps disaster restoration contractors increase their profits and also offers coaching and consulting services.
— Sanjay Gupta (@teaconnexions) March 7, 2018