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The Reticular Activating System: Your Attitude Programmer
Business Development, Success Strategies

RAS: Your Attitude Programmer

The Science of Success (Pt. 2) – RAS: Your Attitude Programmer

The Reticular Activating System: Your Attitude Programmer

The brain is comprised of the conscious and sub-conscious-10% conscious, 90% subconscious. The Reticular Activating System (RAS) is the programmer between the conscious and sub-conscious.

Your subconscious accepts all that you feed it as truth. It cannot make judgments nor can it distinguish between real and imaginary perceptions. So statements you make to yourself begin in your subconscious as threads of ideas. If you continue to make those statements, eventually the RAS changes the thread into thick ropes embedded as beliefs.

Your RAS focuses your brain on every aspect of your life, whether positive or negative: sports, hobbies, business, finance, personal development, favorite foods, goals, insecurities and so on. Have you noticed after buying something that you seem to see that brand everywhere? This is your RAS at work. Your brain automatically picks up on your interests, so program it to focus on what you want to be reminded of.

To keep the fires of success burning, you must constantly feed your subconscious positive information. Listen to self-development tapes, read self-development books-constantly feed your subconscious positive information to program your mind for success.

Feed or be Fed. If you don’t work at feeding yourself positive goals, attitudes, and thoughts, negative thoughts will exert greater influence. A Stanford study found that 85% of success is dependent on attitude. What we think defines who we are.

The best time to feed our brains self-empowering statements is just before we go to sleep and when we first wake. Napoleon Hill says you should “never go to sleep without a request to your self-conscious.” The scientific reason for this is that the brain has two major modes of activity: Beta (active mode) and Alpha (relaxed mode). When we are sleepy or just waking, our brains are in the Alpha mode, when the subconscious is most receptive to positive or negative requests for information.

Try these positive statements before you go to bed and when you first awake:

• I attract success.

• I think only positive thoughts.

• I will find a way to solve problems.

• Success comes to me easily and effortlessly.

• People are instantly attracted to me.

When you are frustrated or facing a seemingly impossible problem, ask your brain a question that will give you an empowering answer. Your mind has unlimited resources but you must train it to focus on solutions rather than of problems.

Constantly feeding your brain empowering statements programs it for success. This programming will enable you to solve any problem in your business or personal life.

Feed your brain each and every day. Success comes from constant repetition. Successful athletes, musicians, and business people become the best because they practice each and every day. Similarly, you can program your brain for success by feeding it each and every day. Repetition is the key. The following exercise will program your brain for success.

Action Step:

1. List at least five self-empowering statements.

2. Read these statements when you wake up and before you go to sleep.

3. Read these statements every day.

4. Each month, read a book on personal self-development. Start with Napoleon Hill’s Think and Grow Rich.

The Power of Questions
Business Development, Success Strategies

The Power of Questions

Science of Success (Pt 1): The Power of Questions

The Power of Questions

Success is not a mystery! Your brain is the key to your success. (Sanjay Gupta)

Self-development is critical to success. Besides strategic planning, commitment, and persistent action, you must train yourself to believe. The brain is the key.

Our bodies require exercise and proper nutrition to stay fit; our brains require knowledge and self-empowering information. The effort must be ongoing. Gold medal athletes do not become champions over night, they must dedicate time and effort to training. Similarly, our brains also need repetitive positive stimulation to attain the highest level of fitness. To program your brain, ask yourself empowering questions that deter limiting beliefs, identify your dreams, determine the “Why” of your life, and define your goals.

Have you ever wondered why some individuals achieve great success while others don’t? Whether financial, personal or physical, success comes from one source: using the brain effectively. It’s that simple. Use your brain effectively by asking yourself the right questions. Then you can achieve anything.

Most personal development gurus-Brian Tracy, Denis Waitley, Anthony Robbins, and Zig Ziglar-all believe that success is dependent on how effectively we use our brains.

This concept is not new. In the 1930’s a young reporter named Napoleon Hill wondered how US steel magnate Dale Carnegie progressed from penniless pauper to billionaire. Hill asked Carnegie for his secret but Carnegie did not answer immediately. Instead he gave Hill access to other wealthy elite including Ford, Morgan, Rockefeller and Woolworth. Hill asked each the same question, “Is there some secret to your success?” Hill reveals the answer in his now famous book, Think and Grow Rich: “If you can constantly focus on the things that you want and close your mind tight against the things you DON’T want lo’ a hopeful future will open up to you.”

How do we attain this level of focus? According to Hill’s interviewees, by asking ourselves empowering questions.

Asking empowering questions is contrary to general practice. Most people dwell upon what’s not working, not what is. In fact, 90% of self-talk is negative. People often bond with others so they can focus on common problems. If you constantly ask negative and self-limiting questions, your brain will give negative answers.

Here is a limiting question: Why can’t I earn more money? This is a “Why” and “can’t” question. “Why” and “can’t” questions evoke limiting answers. For example: If you ask, “Why can’t I earn more money?” your brain might answer, “because you are lazy, stupid, and a poor money manager.” Over time, you will begin to believe these negative answers, internalizing them so that they became part of your life.

Why not ask yourself self-empowering questions instead? Your brain will give you positive answers. For example: “How can I earn more money?” or “What can I do to earn more money?” Your brain might answer 1) Start a business; 2) Set aside a percentage of your income for investment; 3) Read books on increasing wealth and positive thinking.

If you ask positive questions, your brain will provide positive solutions. Your brain has unlimited resources and extraordinary problem-solving abilities. Focus those resources on solutions instead of problems.

Action Step: Do this exercise to help you recognize limiting questions.

1. List three limiting questions you often ask yourself. Do not restrict these questions to business. Look at your personal and physical situation as well.

2. Review your list of limiting questions. Examine the answers.

3. Re-formulate the same questions using “How” and “What” instead of “Why.”

4. Compare these answers to the self-limiting answers.

5. How might you change your life by asking only positive questions? How might your business change?

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