Over the past year, more consumers have turned online for communication, research, social interaction, etc. This digital revolution in taking shape right before our eyes.
Consumers are relying on search engines and social media to research products and services.
Online customer reviews are becoming more and more relevant!
In order for your restoration business to take advantage of the consumer trend online, you need to invest in a stronger online presence.
Here are the top 6 reasons you need to follow through…
1. The Internet Is Growing!
Almost everyone has a smartphone these days.
If your story isn’t being shared online, then you can bet that one of your competitors is.
Investing in building your online brand will help you grow exponentially. For instance, one of my clients grew nearly 50% after investing in a social media campaign.
This client did invest in mainstream media and traditional marketing. But the owners understood that they could generate more reach and visibility with internet marketing.
Bottom line, by investing in online marketing you are making it easier for potential clients to assess your services online, check out reviews, and learn about your business before contacting you.
2. Social Media
Social media, and particularly Facebook, is one of the easiest ways to increase your brand’s exposure in your service area.
Even if someone doesn’t need your services today, he/she might need it tomorrow.
Your goal on social media is to build brand awareness and consumer awareness of your services because potential customers often invest in products/services they’ve seen, engaged, and familiarized with on social media.
If you cannot appeal to them, your competitors will.
Therefore, you need to leverage social media to build your brand identity and hence establish an effective social marketing strategy.
3. The Best Way To Reach A Targeted Audience
Facebook enables you reach and engage with an audience that is actually interested in learning about your services. When someone likes your page, follows your company, and/or engages with your content, they are telling you that they appreciate your brand. This is really important. Building fans increases your potential lead base for your brand.
Reaching a targeted audience is more difficult with traditional advertising media like TV or radio ads. You could spend 1000s of dollars on a campaign that may not yield any results, not to mention it is very difficult to track. On the other hand, digital marketing ensures that you only invest in campaigns that you can track and measure.
4. Maximize Your SEO investment
One of the benefits of posting content on your website is you increase your opportunities to gain more organic traffic.
You want people to find your website online in a natural way in order to boost your SEO rankings and rise above the competition.
One way of making that happen is by using digital marketing to tell people about your website.
You can use a Facebook sponsored ad, to attract social media users to your page and direct them to your website.
5. Instantaneous Coverage
Implementing digital marketing is very simple.
It literally takes 5 minutes to place and ad on Facebook and other platforms, meaning you can begin reaching an audience for your brand immediately.
The other benefit is you can begin measuring progress immediately by measuring metrics like website visitors, cost per click, pages viewed, etc.
6. Take Advantage Of Mobile
Finally, people are consuming more information through their mobile phones.
They are accessing their social media apps on their phone, doing google searches, etc. This means you need to make sure that your website is mobile ready and responsive to different devices and maximize the potential lead generation possibilities.
Want a free strategy session? Schedule a 60 MINUTE complimentary ZOOM digital marketing strategy discussion!