I was kind of amazed when I reviewed these stats. Bottom line, if you don’t currently have a social media strategy for your restoration business, you may want to consider this now. Stats below.
3.81 Billion People Use Social Media
The first thing you should know is how many people use social media. An astounding 3.81 billion people have at least one social account. This statistic means that if you’re a business owner looking to reach your customers, it’s a safe bet that your target audience is on one or more social sites.
Now, let’s break down that number to see exactly how many people visit the most popular platforms.
-Facebook has 2.5 billion monthly users
-YouTube gets 2 billion people logging in every month.
-Instagram, which is also owned by Facebook, sees 1 billion unique visitors each month.
-Twitter sees about 330 million visitors every month.
As you can see, many of the users overlap between social platforms. In other words, there’s a good chance that users on Instagram also watch videos on YouTube.
The next time you’re wondering if social media marketing is worth your time, consider how many people use these websites and applications every single day.
78% of Facebook Ad Profits come from Mobile
You can’t talk about social media without mentioning mobile marketing. You may be surprised to learn that over 52% of all internet traffic comes from smartphones. It’s nearly impossible to have a comprehensive marketing strategy without considering your mobile users.
Despite over half of search traffic coming from phones and tablets, over 78% of all Facebook ad profits come from these same users. Mobile users are more likely to click on your marketing campaigns, watch your videos, and engage with your content.
This statistic sends a clear message to marketers about how they create content for their followers. The best way to get engagement with your Facebook ads is to optimize them for people who are using their smartphones to browse social media.
You’ll want to make sure that your ad copy is short and sweet, works well with touchscreens, and focuses on your audience’s pain points and goals. If you spend time optimizing your Facebook advertisements for smartphone users, you could see significant marketing results.
59% of People Use Social Media for Shopping Inspiration
Believe it or not, 59% of consumers use social media for ideas, to seek out reviews, and ask for recommendations.
This type of consumer behavior sends a clear message to marketing teams that want to promote their products and services. Consumers are more likely to shop with brands that have a strong presence on social media.
If you’re not posting regularly, you’re missing out on an opportunity to showcase your restoration services, promotions, and positive customer reviews. Consequently, you won’t get as much traffic, engagement, or exposure compared to your competitors that are serious about social media marketing.
The next time you’re thinking about browsing social media for shopping inspiration, remember that plenty of other people participate in this activity every day. Don’t let this marketable moment escape your grasp.
Need help? Have questions? Don’t hesitate to reach out and schedule a complimentary ZOOM appointment. During this session, I will share my screen with you and show you how to use digital marketing to get more clients!