Disaster Restoration Marketing

Google Is No Longer The Referral King!

Google Is No Longer The Referral King!

Google Is No Longer The Referral King!: If you are pursuing a content marketing strategy and want to maximize the return on your content, this article will explain why you need to consider investing more in your FaceBook marketing strategy.  Specifically, I will cite statistics that show you that for every $1 invested in FaceBook you will generate a much higher return than Google!

This article will explain why you need to consider investing more in your FaceBook marketing strategy. Specifically, I will cite statistics that show you that for every $1 invested in FaceBook you will generate a much higher return than Google!

Did You Know That FaceBook Refers More Traffic To Websites Than Google?

According to Business Insider, Statista, and Parse.Ly, the biggest sources of traffic to websites today are Google and FaceBook, accounting for 80% of all web traffic.

Simply put, if you are in business and want to get referral traffic, you need to understand how to maximize your traffic from Google and FaceBook.

Most contractors I interact with are more concerned about getting traffic from Google. I understand.

However, did you know that FaceBook refers more Education & Research traffic than Google? In fact, 60% of all the traffic to websites today related to education and research originates from FaceBook, compared to only about 20% from Google.

Why is this important?

In an earlier article, I explained why disaster restoration contractors should pursue a content marketing strategy. The statistics show that you will get more traffic, higher search engine rankings, and most importantly, more leads that convert to sales.

One of the core goals of content marketing is to educate and inform consumers about disaster restoration issues (mold, water damage, asbestos, fire and smoke restoration, disaster restoration planning, etc.), with the explicit intent of building a relationship early on in the sales cycle. As I stated in an earlier article:

An educated consumer will make better decisions. Contractors that position themselves as the expert in their area will gain more leads and sales because they are offering highly valuable information to potential customers.

In addition to researching brands, products, health issues, and other lifestyle topics, consumers today use social media to get news, education, recommendations, and referrals on service providers and products. The largest social media platform consumers use for this is FaceBook.

 

If you are pursuing a content marketing strategy and want to maximize the return on your content, this article will explain why you need to consider investing more in your FaceBook marketing strategy. Specifically, I cite statistics that show you that for every $1 invested in FaceBook you will generate a much higher return than Google!

 

The Business Case For FaceBook!

The Business Case For FaceBook!

The Business Case For FaceBook!

I recommend FaceBook for three key reasons:

  1. FaceBook is a large source of referral traffic. In fact, according to Business Insider, FaceBook refers 40% of all the traffic to websites on the Internet.
  2. Nearly 2 billion users on FaceBook. It is the largest social media in the world and where your customers are checking in daily.
  3. Finally, the relative investment in FaceBook ads pales in comparison to bidding for ads on Google or investments in other traditional advertising.

Since 2015, I have been sending traffic to my clients’ websites using FaceBook ads targeted to consumers in their service areas.

On average, for every dollar I invest for my clients, they get 2 visitors to their websites.

In some cases, I have ran campaigns where the cost per click to the website is only $0.20 and sometimes even lower, meaning for every dollar spent, my client is getting 5 visitors or more to their websites. (For more detailed statistics, please sign up to my free course!)

Google Cost Compared To FaceBook

Compare the cost of FaceBook to Google Ads where you are paying for clicks and bidding for key words amongst many other contractors in your area.

The average cost per website visit for my clients that use FaceBook ads is $0.50.

In contrast, if you are paying for clicks on Google, you will pay an average of $1 to $2 per click and likely more if you are in an area where there are many competitors because Google AdWords is based on an auction system.

Another consideration is that many contractors rely on SEO agencies to manage their adwords campaigns. Do your homework and find out how many of your competitors the same SEO firm is working with in your area. If you are working with a firm that is managing the adword campaigns for you and your competitors in your service area, you will likely be paying a lot more per click.

FaceBook Empowers You To Build Relationships and Digital Word of Mouth!

FaceBook Empowers You To Build Relationships and Digital Word of Mouth!

FaceBook Empowers You To Build Relationships and Digital Word of Mouth!

There are two other reasons that you should consider using FaceBook.

First, if you post your content to your FaceBook fanpage, you have the opportunity to create fans for your business and brand, meaning you can determine who likes your page and reach out to them personally. This empowers you to begin building a fan base that will be able to interact with your brand on your fan page by commenting on articles, reading posts, providing testimonials on your services, etc.

Second, if you post an article that fans or consumers in your service area like, you can leverage what I refer to as “digital word of mouth” which leads to social sharing. When someone shares your article to their timeline, you are leveraging the value of the ad spend, meaning you will multiply the number of visitors you receive to your website at no additional cost. For instance, let’s say someone shares the article to their profile and they have 250 friends. If 3 of their friends click on the article and read the article, your average cost for post share reduces even further. The more people that click on the link and view the article, the less the post share is costing you. Some campaigns I have launched for clients have resulted in over 1,000 shares.

Concluding Thoughts: More Traffic, Higher Brand Awareness, More Pages For Google To Index, More Leads, More Sales!

Concluding Thoughts: More Traffic, Higher Brand Awareness, More Pages For Google To Index, More Leads!

Concluding Thoughts: More Traffic, Higher Brand Awareness, More Pages For Google To Index, More Leads, More Sales!

A well thought out and implemented content marketing strategy will accomplish several goals.

First, it will increase the number of visitors to your website, visitors that could eventually call on you during an emergency situation or inquire about indoor air quality concerns caused by mold or other issues.

Second, by educating consumers in your service area, you are actually providing a service by informing and creating awareness. This is one of the first steps in creating a relationship early on in the sales cycle and the premise to begin building TRUST, the prerequisite to getting an inquiry that leads to a sale.

Third, consistently posting content on your website, promoted through a targeted campaign on FaceBook, will expose your content and brand to more consumers in your area through direct clicks and social sharing, which in turn increases your opportunities for higher lead acquisition.

Fourth, posting high quality content on your website will increase your organic search engine reach, particularly if consumers spend time reading the articles, sharing the articles, and clicking on internal links. Keep in mind, Google and other search engines are giving websites that publish high quality content higher organic rankings!

Finally, the relative cost of using FaceBook to distribute and promote your content is very low, considering the potential return on the investment that you will gain by actively promoting your brand to consumers in your area.

If you would like to learn how RDMS can help you with your content and FaceBook marketing strategy, call 613-561-3563 or use the form below.

About Sanjay Gupta

Sanjay Gupta

I look forward to helping you, call 613-561-3563!

Sanjay is a marketing professional with over 20 years of experience in both traditional marketing and digital marketing. His digital marketing agency specializes in helping disaster restoration professionals increase their brand awareness and online lead generation using content marketing on topics related to mold removal, asbestos abatement, water damage restoration, fire and smoke restoration, and bio-hazard. In addition to providing marketing services to several restoration contractors, Sanjay is also the CEO of CitriFresh Distribution, a chemical distribution company that helps disaster restoration contractors increase their profits and also offers coaching and consulting services.

Top 4 Goals Of Content Marketing!

Top 4 Goals Of Content Marketing!

Top 4 Goals Of Content Marketing: Many disaster restoration contractors set up blogs and wonder why they do not work.  The purpose of this article is two-fold.  First, it highlights the top 4 strategic goal of content marketing.  Second, it explains why "content is king" but "consistency is queen."  Consistency is the key to success!

Many disaster restoration contractors set up blogs and wonder why they do not work. The purpose of this article is two-fold. First, it highlights the top 4 strategic goals of content marketing. Second, it explains why “content is king” but “consistency is queen.” Consistency is the key to success!

In a previous article, I explained why content marketing works and provided you with 7 amazing statistics on the impact that it could have on your business.

Ultimately, the implementation or tactical phase of your strategy is the most important.

Unfortunately, many contractors I have spoken with understand the strategy, but fail to properly launch and maintain it.

Consequently, their campaign fails.

 

Many disaster restoration contractors set up blogs and wonder why they do not work. The purpose of this article is two-fold. First, it highlights the top 4 strategic goals of content marketing. Second, it explains why “content is king” but “consistency is queen.” Consistency is the key to success!

 

Top 4 Strategic Goals

The strategy I recommend to my clients is based on content marketing, sometimes referred to as inbound marketing which in simplest terms is creating a blog that you update consistently with high quality content. Implemented correctly, this strategy will accomplish the following goals:

1. Begin building relationships with potential clients early in the sales cycle.

This is accomplished by offering helpful information on your website using your blog and creating awareness of your articles through distribution on social media.

2. Establish trust and expertise in your service area.

You want to position yourself as the go to resource for consumers searching for information on mold, water damage, fire damage, etc.

3. Increase your organic SEO potential.

If you consistently update your website with content and bring visitors to your website through your online promotion efforts, this will lead to consistent organic search engine visibility which will increase exponentially over time. This part of the lead generation equation leads to long term ROI from efforts and why I advise you to think of digital marketing as an investment into a stock.

4. Lead generation.

The goal of this strategy is to create leads that turn into sales.

Content Marketing Is King, Consistency Is Queen!

Content Marketing Is King, Consistency Is Queen!

Content Marketing Is King, Consistency Is Queen!

An educated consumer will make better decisions. Contractors that position themselves as the expert in their area will gain more leads and sales because they are offering highly valuable information to potential customers.

You likely have heard that “content is king”. It is quite the buzz phrase and truly is one of the most effective strategies that any business can implement.

A word of caution. “Content is king” only if it is sincere, meaning it must provide real value to the reader. For a website to generate positive and higher listings on Google the content must not be “thin” meaning when you post a blog on your website, aim for at least 1,000 words or more.

Most importantly, the content you post on your website should answer a question or address a common concern that you are often contacted about by prospective customers.

The easiest way to create a list of topics to write about is to list 50 questions that customers ask. Once you create your list of questions you now have a list of topics that you should begin writing about.

The focus should be on producing quality content. It should not be too sales oriented. I know, it sounds counter intuitive but keep in mind you are trying to build a digital relationship of trust with your reader.

Be sincere and honest. Don’t post an article for the sake of getting an article up. In addition, make sure that you implement videos, pictures, infographics, when appropriate to do so.

If content is king, then consistency is queen because this strategy is only effective if you set a posting and promoting schedule and stick with it. You need to commit to the strategy by planning and executing.

During site audits, I often find that many well intentioned contractors start a blog. In the beginning, they are posting consistently, and then as they get busy, stop. This pretty much negates past efforts.

The only way to succeed at content marketing is to do it consistently. If you don’t have time, delegate the responsibility to business development or marketing personnel or hire a third party to manage your website and ensure that the posting schedule is maintained.

Consistency is imperative for one key reason: It builds trust! The only way to build relationships and convert readers of your blog into leads and sales is to demonstrate that you can be trusted to follow through and consistently update your website with high quality content.

As I stated in a previous article:

Blogging is a game changer for the disaster restoration industry. The purpose of blogging is to connect with consumers early on in the sales cycle. Done consistently, this results in relationships, relationships that ultimately lead to trust. Business is built on relationships and the most important factor in a purchasing decision is TRUST!

About Sanjay Gupta

Sanjay Gupta

I look forward to helping you, call 613-561-3563!

Sanjay is a marketing professional with over 20 years of experience in both traditional marketing and digital marketing. His digital marketing agency specializes in helping disaster restoration professionals increase their brand awareness and online lead generation using content marketing on topics related to mold removal, asbestos abatement, water damage restoration, fire and smoke restoration, and bio-hazard. In addition to providing marketing services to several restoration contractors, Sanjay is also the CEO of CitriFresh Distribution, a chemical distribution company that helps disaster restoration contractors increase their profits and also offers coaching and consulting services.

Does Digital Marketing Work?

Does Digital Marketing Work?

Does Digital Marketing Work?: This article explains why digital marketing works by answering the top 5 questions most often asked by disaster restoration contractors.  In addition, we list and explain the top 7 statistics that show you why content marketing can be such an effective strategy at increasing your leads and sales.  Learn more!

This article explains why digital marketing works by answering the top 5 questions most often asked by disaster restoration contractors. In addition, we list and explain the top 7 statistics that show you why content marketing can be such an effective strategy at increasing your leads and sales.

In 2017 one of my clients advised me that he was planning to sell his business and asked if I would be willing to analyze his financial statements.

He asked because I was once the CFO of a disaster restoration company and he wanted my opinion on his P/L and Balance Sheet.

After carefully reviewing his statements I realized that his business doubled since we began working together.

Looking back, I realized that his sales doubled because of the strategy I implemented for him. Up until about the summer of 2015, this client was investing primarily in Google AdWords to generate leads. After learning more about his business and auditing his website I recommended the implementation of a longer term digital marketing strategy designed to build brand awareness, digital word of mouth, and trust in his service area. After consulting with the client, he decided to discontinue the investment in Google AdWords and let me implement the long term digital marketing strategy I recommended based primarily on content marketing. Statistically speaking:

  1. Businesses that blog get 126% more lead growth.
  2. Websites with blog content end up with 434% more search engine-indexed pages than other business sites that don’t publish content. In short, content marketing will build long term organic search for your business.
  3. Blogging builds trust. In fact, 6 out of 10 consumers make purchases because of blogs and sharing on social media.

 

The purpose of this article is to answer the top 5 questions I encounter from current and prospective clients about digital marketing. In addition, I also list the top 7 statistics on content marketing, the strategy I used to help my client double his sales.

 

Should I implement a digital marketing strategy?

Yes, you should. Many contractors have websites, which is great. But there is no point in having a website if you do not have a proactive strategy to bring visitors to your website.

How do I know that it works?

A digital marketing strategy, implemented correctly, will increase the number of visitors to your website, which will translate into leads. Sales data proves this. Patience, is the key.

Which strategy do you recommend the most?

I recommend content marketing, sometimes referred to as inbound marketing. Statistically speaking, content marketing is the strategy you need to invest in today to stay competitive.

Top 7 Content Marketing Statistics

Top 7 Content Marketing Statistics

Top 7 Content Marketing Statistics

  1. Content marketing has lower up-front costs and deeper long-term benefits than paid search. (Source: Kapost)
  2. Content marketing costs 62% less than outbound marketing and generates 3x as many leads. (Source: Demandmetric)
  3. Almost half of 18-49 year-old people get their news and information online. Social media, blogs, and search engines – these places are where you’ll find users who want to get informed. These channels also happen to be where content marketing does most of its work. (Source: Pew Research Centre)
  4. Small businesses that blog get 126% more lead growth than small businesses that do not blog. A whopping 77% of internet users read blogs. Combine that stat with the fact that small businesses with blogs see more lead growth.
    (Source: Impact)
  5. 61% of U.S. online consumers have made a purchase based on recommendations from a blog. Content marketing builds trust in a way that no other method can match. Building trust over time means consumers pay attention and listen to your brand’s voice. (Source: Impact)
  6. Content marketing rakes in conversion rates six times higher than traditional marketing for converting people into leads and leads into customers. Content marketing may require more time, patience, and effort over the long haul, but the rewards are far greater.
  7. Populating websites with blog content is how you end up with 434% more search engine-indexed pages than other business sites that don’t publish content. The result of content creation: You have lots of little pathways sprinkled over the internet that lead back to your site. And, the more content you create around topics relevant to your audience, the better your chances of boosting traffic from search and nabbing conversions. (Source: TechClient)

Content marketing is the present and future of marketing. It’s efficient, compelling, and subtly persuasive. It also can be less expensive. Best of all, it works, as these statistics prove beyond a doubt. Of course, like any strategy, content marketing requires skill, persistence, and consistency to work. This is perhaps the No. 1 secret to getting results like those outlined. You have to work for it. But, it is worth the investment.

What is the return on investment (ROI)?

The ROI multiplies over time because this is a long term strategy. Think of your investment as a stock investment whose value grows over time.

Do you have data to back up results from this strategy?

Up until now, the only data I could back up was anecdotal based on more than 7 years of experience marketing in this industry. Today, I have data to back this up which I present in the free digital marketing course I am offering.

The purpose of this e-mail course is to share with you how I helped one of my clients double their sales in 24 months with the content marketing strategy I implemented for him. This course provides you with sales and other statistical data to demonstrate that if you honestly commit to the strategy I recommend, then you will gain tangible results. In addition, this course also provides you with the tactics and implementation plan. To learn more about the course and sign up for FREE, click here.

About Sanjay Gupta

Sanjay Gupta

I look forward to helping you, call 613-561-3563!

Sanjay is a marketing professional with over 20 years of experience in both traditional marketing and digital marketing. His digital marketing agency specializes in helping disaster restoration professionals increase their brand awareness and online lead generation using content marketing on topics related to mold removal, asbestos abatement, water damage restoration, fire and smoke restoration, and bio-hazard. In addition to providing marketing services to several restoration contractors, Sanjay is also the CEO of CitriFresh Distribution, a chemical distribution company that helps disaster restoration contractors increase their profits and also offers coaching and consulting services.

Think Outside The Box

Think Outside The Box

Think Outside The Box

Think Outside The Box

Recently, I informed one of my clients that their website traffic is up 35% compared to last year. When I started working with this client in 2016, he told me that he was not happy with the lead generation from his website. He worked with an SEO firm and was spending about $2000 per month on Ad Words. His biggest complaint was the lack of quality leads and reporting. He asked if I could help. My response, “Are you willing to think long term?”

After explaining my strategy, which is focused on educating consumers in the market, he told me he would work with me.

The results speak for themself.

  1. In 2016, total page views to his site were about 21,000.
  2. In 2017, page views increased 50% to about 31,000.
  3. 2018 traffic is up 35%.

Most importantly, this client is getting leads which are converting into sales. He has positioned his company as the expert in his market because of the high quality content that is posted on his website. The distribution strategy we use increases brand awareness and traffic.

The Purpose Of Blogging Is To Build TRUST!

The Purpose Of Blogging Is To Build TRUST!

The Purpose Of Blogging Is To Build TRUST!

The purpose of blogging is to connect with consumers early on in the sales cycle. Done consistently, this results in relationships, relationships that ultimately lead to trust.

In the highly competitive world of disaster restoration, what is the differentiating factor? If a potential customer gets estimates from three companies for say mold removal, how will the customer decide who to work with? Price and experience are very important. But the most important factor in the decision is whether or not the customer TRUSTS you.

Business is built on relationships and the most important factor in a purchasing decision is TRUST!

You create trust in your brand by creating awareness and investing in providing high quality information that educates consumers in your area.

An educated consumer will make better decisions. Contractors that position themselves as the expert in their area will gain more leads and sales because they are offering highly valuable information to potential customers.

In fact, in many cases, my clients charge more than their competitors for their services and still close the sale because of the trust and relationship they built with content on their website.

Maximize Digital Word Of Mouth And Get More Leads!

Maximize Digital Word Of Mouth And Get More Leads!

Maximize Digital Word Of Mouth And Get More Leads!

We are living in a social world, meaning you need to proactively promote your brand on FaceBook, Twitter, Google+, and LinkedIn.

FaceBook is the largest social media channel and you need to have a presence because you can benefit from “digital word of mouth.”

Think of it this way, if you post a really informative article on your blog and share the link on your FaceBook page and the information resonates with consumers in your area, they will share the article.

This is FREE advertising for your business and brand and will lead to that many more visitors that can convert into leads and sales.

Change Your Mindset and Get Better Results!

Change Your Mindset and Get Better Results!

Change Your Mindset and Get Better Results!

I have a passion for the industry because I truly believe that restoration contractors are providing a critical service to people who are usually dealing with very stressful circumstances: flooded home, fire damage, mold, asbestos, etc.

The disaster restoration industry is competitive. There are many large franchisors who get most of the insurance work. Independent restoration contractors need to learn how to market and get leads on a smaller budget. Blogging is the answer!

Independent contractors personify “guerilla marketers”. They need to maximize the return on their marketing dollars.

Contractors that get a higher ROI usually are Out Of The Box Thinkers that realize that traditional marketing (flyers, radio, print, etc) has some value but digital marketing can help them stand out from the crowd.

Blogging is a game changer for the disaster restoration industry, particularly for independent contractors that are competing with large franchisors and want to gain greater market share.

As part of my education commitment to disaster restoration contractors in North America, I am offering a free restoration marketing course that will teach you how to implement a successful digital marketing strategy. You can use this plan within your organization to determine your strategy. Most importantly, the course provides you with a step by step implementation plan. In addition, if you provide us with your website url, we will provide you with a complimentary SEO and website audit report so that you can fix any potential problems you have with your site.

About Sanjay Gupta

Sanjay Gupta

I look forward to helping you, call 613-561-3563!

Sanjay is a marketing professional with over 20 years of experience in both traditional marketing and digital marketing. His digital marketing agency specializes in helping disaster restoration professionals increase their brand awareness and online lead generation using content marketing on topics related to mold removal, asbestos abatement, water damage restoration, fire and smoke restoration, and bio-hazard. In addition to providing marketing services to several restoration contractors, Sanjay is also the CEO of CitriFresh Distribution, a chemical distribution company that helps disaster restoration contractors increase their profits and also offers coaching and consulting services.

Digital Marketing Course!

Learn How To Increase Your Leads And Sales By Implementing A Digital Marketing Strategy!

FREE Digital Marketing Course!

FREE Digital Marketing Course!

Sign Up For Our FREE Digital Marketing Course!

Knowledge you gain from this course includes the following:

  1. Answers to the top 5 questions most contractors have about digital marketing.
  2. Understand what the top 4 digital marketing goals are.
  3. Knowledge about FaceBook’s marketing benefits, backed by stats.
  4. ROI to expect from a digital marketing campaign.
  5. Top 10 skills required to manage and implement a successful digital marketing campaign.
  6. How to implement and track your digital marketing campaign.
  7. The top 3 keys to success.

The course is delivered via e-mail so that you can access the lessons easily from your inbox. Sign up for the course below.

As a final note, if you provide the url of your website, you will also receive a FREE SEO and website audit report. Please allow 5 business days for this to be done. Once the report is complete you will be notified by e-mail so that you can download it. 🙂

To your success!

Best Regards,

Sanjay

FREE Digital Marketing Course!

FREE Digital Marketing Course!

FREE Digital Marketing Course!

FREE Digital Marketing Course!

Sign Up For Our FREE Digital Marketing Course!

The inspiration for this course resulted from a discussion I had with one of my clients that I began working with in the summer of 2015. In the fall of 2017, he told me that his sales doubled in 24 months and attributed much of the sales growth to the digital marketing strategy I implemented for him.

Based on his feedback, I started writing a blog article in December, 2017. Over the past couple of months, what I intended to be just a 1,000 word article, has evolved into a digital marketing course.

For a limited time, I am offering this digital marketing course for FREE.

The course is divided up into 8 lessons and provides you with details on the strategy and the tactics I used to help my client double his sales. Included in this course are sales statistics, advertising spend statistics, and other data to help you understand the benefits of digital marketing.

At the end of the course you will have the following knowledge:

  1. You will have answers to the top 5 questions most contractors have about digital marketing.
  2. You will understand what the top 4 goals are of a digital marketing strategy.
  3. You will gain knowledge about the benefits of using FaceBook.
  4. You will learn what ROI to expect from a digital marketing campaign.
  5. You will learn what skills are required to manage and implement a successful digital marketing campaign.
  6. You will learn how to implement and track a successful digital marketing campaign.
  7. You will learn what are the top 3 keys to success.

The course is delivered via e-mail so that you can access the lessons easily from your inbox.

Sign up for the course below. Once you sign up you will need to confirm your e-mail address.

Once confirmed, the first lesson will be delivered within 24 hours. A new lesson is delivered every 3 days.

RAS: Your Attitude Programmer

The Science of Success (Pt. 2) – RAS: Your Attitude Programmer

The Reticular Activating System: Your Attitude Programmer

The Reticular Activating System: Your Attitude Programmer

The Reticular Activating System: Your Attitude Programmer

The brain is comprised of the conscious and sub-conscious-10% conscious, 90% subconscious. The Reticular Activating System (RAS) is the programmer between the conscious and sub-conscious.

Your subconscious accepts all that you feed it as truth. It cannot make judgments nor can it distinguish between real and imaginary perceptions. So statements you make to yourself begin in your subconscious as threads of ideas. If you continue to make those statements, eventually the RAS changes the thread into thick ropes embedded as beliefs.

Your RAS focuses your brain on every aspect of your life, whether positive or negative: sports, hobbies, business, finance, personal development, favorite foods, goals, insecurities and so on. Have you noticed after buying something that you seem to see that brand everywhere? This is your RAS at work. Your brain automatically picks up on your interests, so program it to focus on what you want to be reminded of.

To keep the fires of success burning, you must constantly feed your subconscious positive information. Listen to self-development tapes, read self-development books-constantly feed your subconscious positive information to program your mind for success.

Feed or be Fed. If you don’t work at feeding yourself positive goals, attitudes, and thoughts, negative thoughts will exert greater influence. A Stanford study found that 85% of success is dependent on attitude. What we think defines who we are.

The best time to feed our brains self-empowering statements is just before we go to sleep and when we first wake. Napoleon Hill says you should “never go to sleep without a request to your self-conscious.” The scientific reason for this is that the brain has two major modes of activity: Beta (active mode) and Alpha (relaxed mode). When we are sleepy or just waking, our brains are in the Alpha mode, when the subconscious is most receptive to positive or negative requests for information.

Try these positive statements before you go to bed and when you first awake:

• I attract success.

• I think only positive thoughts.

• I will find a way to solve problems.

• Success comes to me easily and effortlessly.

• People are instantly attracted to me.

When you are frustrated or facing a seemingly impossible problem, ask your brain a question that will give you an empowering answer. Your mind has unlimited resources but you must train it to focus on solutions rather than of problems.

Constantly feeding your brain empowering statements programs it for success. This programming will enable you to solve any problem in your business or personal life.

Feed your brain each and every day. Success comes from constant repetition. Successful athletes, musicians, and business people become the best because they practice each and every day. Similarly, you can program your brain for success by feeding it each and every day. Repetition is the key. The following exercise will program your brain for success.

Action Step:

1. List at least five self-empowering statements.

2. Read these statements when you wake up and before you go to sleep.

3. Read these statements every day.

4. Each month, read a book on personal self-development. Start with Napoleon Hill’s Think and Grow Rich.

The Power of Questions

Science of Success (Pt 1): The Power of Questions

The Power of Questions

The Power of Questions

The Power of Questions

Success is not a mystery! Your brain is the key to your success. (Sanjay Gupta)

Self-development is critical to success. Besides strategic planning, commitment, and persistent action, you must train yourself to believe. The brain is the key.

Our bodies require exercise and proper nutrition to stay fit; our brains require knowledge and self-empowering information. The effort must be ongoing. Gold medal athletes do not become champions over night, they must dedicate time and effort to training. Similarly, our brains also need repetitive positive stimulation to attain the highest level of fitness. To program your brain, ask yourself empowering questions that deter limiting beliefs, identify your dreams, determine the “Why” of your life, and define your goals.

Have you ever wondered why some individuals achieve great success while others don’t? Whether financial, personal or physical, success comes from one source: using the brain effectively. It’s that simple. Use your brain effectively by asking yourself the right questions. Then you can achieve anything.

Most personal development gurus-Brian Tracy, Denis Waitley, Anthony Robbins, and Zig Ziglar-all believe that success is dependent on how effectively we use our brains.

This concept is not new. In the 1930’s a young reporter named Napoleon Hill wondered how US steel magnate Dale Carnegie progressed from penniless pauper to billionaire. Hill asked Carnegie for his secret but Carnegie did not answer immediately. Instead he gave Hill access to other wealthy elite including Ford, Morgan, Rockefeller and Woolworth. Hill asked each the same question, “Is there some secret to your success?” Hill reveals the answer in his now famous book, Think and Grow Rich: “If you can constantly focus on the things that you want and close your mind tight against the things you DON’T want lo’ a hopeful future will open up to you.”

How do we attain this level of focus? According to Hill’s interviewees, by asking ourselves empowering questions.

Asking empowering questions is contrary to general practice. Most people dwell upon what’s not working, not what is. In fact, 90% of self-talk is negative. People often bond with others so they can focus on common problems. If you constantly ask negative and self-limiting questions, your brain will give negative answers.

Here is a limiting question: Why can’t I earn more money? This is a “Why” and “can’t” question. “Why” and “can’t” questions evoke limiting answers. For example: If you ask, “Why can’t I earn more money?” your brain might answer, “because you are lazy, stupid, and a poor money manager.” Over time, you will begin to believe these negative answers, internalizing them so that they became part of your life.

Why not ask yourself self-empowering questions instead? Your brain will give you positive answers. For example: “How can I earn more money?” or “What can I do to earn more money?” Your brain might answer 1) Start a business; 2) Set aside a percentage of your income for investment; 3) Read books on increasing wealth and positive thinking.

If you ask positive questions, your brain will provide positive solutions. Your brain has unlimited resources and extraordinary problem-solving abilities. Focus those resources on solutions instead of problems.

Action Step: Do this exercise to help you recognize limiting questions.

1. List three limiting questions you often ask yourself. Do not restrict these questions to business. Look at your personal and physical situation as well.

2. Review your list of limiting questions. Examine the answers.

3. Re-formulate the same questions using “How” and “What” instead of “Why.”

4. Compare these answers to the self-limiting answers.

5. How might you change your life by asking only positive questions? How might your business change?